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Marketing

Reach the right customers for your business, with dedicated marketing campaigns customised to achieve the maximum success in your target market.

We can help with a range of marketing approaches that won’t break the bank!

We are more than just a digital agency — we’re a reliable partner and co-worker. SME Support Services is a digitally-savvy team of marketing specialists, with 25+ years of experience in the industry. We create well-planned digital strategies to help our clients’ businesses stand out amongst the crowd.

Our services include:

Marketing strategy development

We can develop a personalised strategy for you that includes all the marketing elements most successful at reaching the target audience for your business or product, digital or otherwise, ensuring that you remain competitive.

• Web design & development

If you don’t yet have a website, or your current online presence requires a redesign, your business could be missing out on a huge part of the market. You don’t necessarily have to actually sell your products on the site; let us design for you a unique online portal that shares information about your brand, testimonials, prices and expertise to put you in the spotlight for your sector. We will also help you develop evolving content – copy, images and videos – for your site, ensuring that visitors return again and again.

Search Engine Optimization (SEO)

Now you have that crisp, new website, it needs to be seen by all your customers and suppliers. We can increase your rankings on the main search engines with a variety of tried and tested SEO techniques, with regular reports e-mailed to you so that you can monitor and tweak the effectiveness of those techniques.

Paid Search Marketing

We are best placed to advise small-to-medium enterprises regarding this inexpensive and scalable form of paid online advertising, designed to connect your adverts with searchers actively seeking the product or service you provide. You will only pay for those visitors actually clicking through to your website from your targeted advert or sponsored link (pay per click).

Email marketing

Email marketing is one of the most effective ways SMEs use to attract current clients, find new prospective customers and turn them into regular customers by maintaining a database. We will help you maintain GDPR-compliant e-mail databases, while at the same time generating leads by sending out new product/service information, event invitations and regular newsletters using a range of cost-effective email client software.

Social media marketing

We will assist you in deciding on the best social media platforms for your products/services and target audience, sending out regular messages and images that complement and extend your website, SEO and email marketing strategies.

Marketing strategy analytics

SME Support Services will help you analyse the data in reports generated by potential customers engaging with your website, SEO, email, PPC, social media and/or email strategies, so that your marketing campaigns can be continually tweaked to achieve the most optimised results.